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New decades-long partnerships inked with both fragrance brands.
February 5, 2024
By: Christine Esposito
Editor-in-Chief
Coty Inc. has renewed license agreements with Bruno Banani and Mexx, brands that it initially signed accords with in 2015 and 2016, respectively. “I am delighted we have renewed our highly successful partnership with Bruno Banani as the brand celebrates its 30th anniversary. Since winning the license in 2015, Coty has cemented Bruno Banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman,” said Sue Nabi, Coty’s CEO. “With the introduction of further blockbuster fr...
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